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WAVE Futura

WAVE Futura
In the beginning, it was all about falling in love — with e-commerce, with a new way of doing business, communicating, connecting with others. Falling in love with innovation itself.
It all started with ideas and visions, with a desire to learn and the excitement of discovery. Step by step, thanks to the people who joined us on this journey — drawn together by shared values and a common spirit — those ideas took shape, gained substance, and became what this project is today.
At the heart of it all was a new way of dressing. What began as an idea has, over the years, become a shared way of living and feeling.
We imagined clothing made from innovative, breathable fabrics — clothes that let you move through everyday life with the comfort and performance of sportswear. Clothes that save you time, because you don’t have to iron them, and you don’t have to worry about wrinkles when you pack your bag. All this, without ever giving up on beauty, elegance, and attention to detail.
Through it all, our core values have never changed: building close relationships and shared satisfaction with everyone involved; ensuring quality through processes that meet every goal and expectation; choosing sustainability in every decision — out of respect for both the environment and ethics; and always, embracing simplicity.
We believe in Made in Italy as an expression of familiarity, craftsmanship, creative excellence, and genuine connection.
Our approach

- produced with low energy or water consumption processes
- purchased from suppliers who have developed corporate sustainability management systems
- made with recycled materials
- produced without the use of dangerous chemicals
- deriving from organic agricolture
- life cycle assessment
Low energy or water consumption processes.
Corporate sustainability mangement systems.
Materials deriving from recycling.
Processes with no use of hazardous chemicals.
Materials deriving from organic agricolture.
Life cycle assessment.
SUSTAINABILITY IS ALSO A CONSEQUENCE OF WHAT WE CHOOSE TO WEAR.
Our approach
Innovation
We value research and believe in the importance of fresh perspectives. We choose technologically advanced fabrics that combine beauty and creativity with many benefits for the people who wear our clothes: breathability, odor resistance, a perfect fit, comfort, easy care with no need to iron, and lightness.
Welcome
We aim to bring warmth and closeness to e-commerce and to our customer service, so that everyone who enters Wave Futura feels as if they were in a real store — supported by real people. We don’t have physical retail locations, but our showroom in Verona is always open to anyone who wishes to visit us.
Simplicity
Simple, essential designs that go beyond trends — created for a dynamic, active, fast-paced, and practical lifestyle, without ever giving up beauty or the excellence of detail. Garments that are easy to wash and dry, that don’t need ironing and never wrinkle. Perfect for a life on the move — whatever form that journey may take.
Our Team
Each person, with their own invaluable blend of expertise, creativity, vision, and courage, helps shape the story and projects of WAVE Futura. Together, we grow, inspire one another, and continuously enrich both ourselves and the ideas that move us forward.
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